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brand story
Earthly Records
Earthly Records is a lifestyle brand based in Hong Kong.
Its flagship product, Day Pass Incense Paper, is an indoor fragrance product made of paper and has been handmade in Hong Kong since 2023. There are seven scent options available. Setting itself apart from other fragrance products, Day Pass Incense Paper allows writing on its surface before releasing its aroma through burning. It also comes with a curated album of pure music, creating a holistic sense of life rituals. It enables people to relax, meditate, and relieve stress, immersing themselves in the sensory aesthetics of Earthly Records.
When not burning, Day Pass Incense Paper can be placed in wardrobes, dressing tables, drawers, books, and other spaces to emit a subtle and delicate fragrance.
Every moment in our lives is limited edition. Create earthly records of your own world.
+ DAY PASS INCENSE PAPER
Each box contains 32 sheets of Day Pass Incense Paper, handmade in Hong Kong since late 2023. Crafted from additive-free washi paper from Japan and Taiwan, and natural essential oils from Korea, all components meet international IFRA safety standards.
+ Writing therapy + Meditation for relaxation + Sleep aid for stress reduction + A sense of life rituals
+ 書寫治療 + 放鬆冥想 + 緩解壓力 + 助眠
Earthly Records Day pass Incense Paper
七曜之行 浮世誌日票紙香
THE SEVEN LUMINARIES
The “Seven Luminaries Series” features “Earthly Records,”
known as “Floating World Chronicles,” composed of seven fragrances representing
the sun, moon, fire, water, wood, metal, and earth,
along with a special edition “Earthly Records.”
The Seven Luminaries and Five Elements symbolize the myriad of things in the universe,
the seven days of creation, and the vast cosmos.
Though mortals may be small, they still have a history of life.
✺ VANISHING MIST (SUN)
— Sunday’s Freshness and Hope
The Day Pass Incense Paper brings a fresh, bright, fragrant, deep, and natural feeling. Together, they create a scene as if mist is gradually dissipating, leading you into a mysterious yet refreshing atmosphere. The lily flower embodies hope, rebirth, and the meaning of sunny days after rain. After the rain, lilies under the sunlight symbolize new beginnings and a beautiful future, instilling a sense of hope and optimism as if all difficulties and pressures have vanished, welcoming a bright tomorrow.
✳ STELLAR WISHES (MOON)
— Monday’s Dreams and Blessings
The Day Pass Incense Paper encapsulates the ambiance of shooting stars and wishes. It combines fresh cypress, romantic jasmine, warm amber, and bright white amber to create a mysterious, warm, and dreamy scent. The jasmine flower symbolizes fulfilled dreams, blessings, and wishes.
𖡼 GOLDFISH FIREWORKS (FIRE)
— Tuesday’s Joyful Bloom
The Day Pass Incense Paper captures the essence of summer firework festivals, instantly bursting with vibrant colors. The fresh scent of yuzu intertwines with marine notes, reflecting the fireworks’ image in the water. Time, like memories, ultimately transforms into goldfish fireworks. The slight spiciness of ginger reminds us to cherish the present, while the base notes of white wood and oak symbolize deep memories, encouraging us to make the most of our limited time and let our lives shine brightly.
𖣠 BLISSFUL RIPPLE (WATER)
— Wednesday’s Moments of Life
The Day Pass Incense Paper describes the moments of life, adding a special atmosphere and memories to each occasion. The scent of the small orchid symbolizes “happiness, freshness, and comfort.” Additionally, it carries the interesting meaning of “your future days.” This uplifting aroma evokes a sense of happiness.
𖦞 WHISPERING SECRET (WOOD)
— Thursday’s Secrets and Nature
The Day Pass Incense Paper evokes the feeling of a secret tree hollow, a mysterious refuge surrounded by dense ivy, filled with a natural ambiance. The scents of cedar and oak create a stable, safe environment, while the aromas of leather and cypress impart a unique and ancient essence to the secret hollow.
⛓︎ AURORA ODYSSEY (GOLD)
— Friday’s Resilience and Hope
The Day Pass Incense Paper symbolizes courage and strength. Life’s journey is often filled with twists and turns, akin to walking in the polar regions, where every step is a challenge. Regardless of how tough it gets, we must believe that there will be auroras in the distance. Though they are elusive and rare, like luck, they are what we gain after enduring hardships. The bitter scent of lemon evokes a sense of challenge, while the warmth of rosewood provides a feeling of perseverance. The combination of musk and sandalwood adds stability and depth to this journey. This fragrance reminds us that even in adversity, we should shine like the auroras and never give up on pursuing hope.
𓈔 STORY TELLER (EARTH)
— Saturday’s Ordinary Yet Profound
The Day Pass Incense Paper resembles a thick life novel, bringing forth timeless woody aromas that embody the sediment of life and wisdom. The fresh scent of bergamot symbolizes new beginnings, while the complex aromas of vetiver and iris narrate precious stories. The fusion of leather, sandalwood, and amber reminds us that every story arises from life’s moments, whether ordinary or great, leaving imprints in the chapters of our lives. Experiencing the final chapters, we are already extraordinary.
∞ EARTHLY RECORDS (SPECIAL EDITION)
— Moments of the Seven Luminaries
The Day Pass Incense Paper describes limited moments, blending the purity of daffodils, the softness of musk, and the stability of oak and white wood, enhanced with fresh and mysterious green and white amber, creating a vast aura of nature. Daffodils symbolize purity, hope, and self-appreciation, reminding us to cherish each moment while also learning to appreciate ourselves. The fragrance’s name, along with the brand, represents “Earthly Records,” forming the “Journey of the Seven Luminaries” series with the other seven fragrances. The Seven Luminaries and Five Elements represent all of nature, the creation of the world in seven days, gazing at the universe, and though humans are small, we hold the essence of life.
Every moment in our lives is limited edition. Create earthly records of your own world.
雲散
喧嘩煩囂浮世人間
終歸不過雲散霧消
此時 此刻 此地
珍貴 珍惜 珍重
漣漪
日常生活平凡瞬間
小小確幸粼粼漣漪
一點 一滴 一刻
萌動 心動 感動
星願
披星戴月天地之間
一顆流星劃破長空
我願 星願 如願
早安 午安 晚安
花火
火樹銀花夏夜夢間
年華追憶金魚花火
如煙 如幻 如影
盡情 盡善 盡美
極鍊
迂迴曲折漫長路間
寒風凜冽磨礪心志
極地 極光 極鍊
不屈 不饒 不滅
小說
起承轉合紙筆墨間
天地萬物小說情節
凡人 凡事 凡物
入世 入聲 入魂
密語
密密叢叢古木林間
輕輕細說小小密語
一天 一字 一句
放聲 放空 放下
✺ Vanishing Mist
Like a Vanishing Mist, they’ll fade.
Our quests in life’s whirlwind, swift and fleet.
At this very time and space,
Appreciate our life, now complete.
✳︎ Stellar Wishes
In the oblivion of time’s tide,
I put forth my Stellar Wishes, sincere
As a shooting star illuminates the sky,
Spreading bliss and calm, year after year.
𖡼 Goldfish Fireworks
As Goldfish Fireworks drift and tweet,
The woods glimmer in the summer heat.
Our youthful days, now veiled in a haze,
Light and thin, yet fiercely sweet.
𖣠 Blissful Ripple
Small moments send Blissful Ripples.
Across life’s mediocrity, they lightly cascade.
The shimmering drips, drops, drizzles,
My heart’s touched; love and joy pervade.
𖦞 Whispering Secret
In this wooden realm with roots so ancient,
Murmurs of whispering secrets, concealed.
Messages are cast into voids so distant,
Delicately woven, never to be revealed.
⛓︎ Aurora Odyssey
Through all tribulations at the poles
And the crushing gusts of the souls,
As the Aurora Odyssey begins, we persevere,
Our tenacious selves forging on without fear.
𓈔 Story Teller
Ink-kissed threads twist, twine and loop.
An earthly realm the Story Teller looms.
All that we are, all that we behold,
Plainly apparent, yet profoundly untold.
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